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Research papers

Key competitive differentiators

This paper predicates its contribution to marketing and progressive business management on the compelling need in the balance of the 1990's and beyond, to redefine the concept of Positioning in an intensely competitive global marketplace. As...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Renée Love
June 15, 1995
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Citation

Love, R. (1995a, June 15). Key competitive differentiators. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/key-competitive-differentiators